The Get Real Marketing Series 2023: ep#3 ‘Unleashing the Power of Social Media Marketing in the Automotive Recycling Industry’
Chris Daglis, Managing Director and Georgia Carver, Social Media Director sit down to bring us the 'Get Real Marketing Series'.
In this episode, Chris and Georgia explain how the automotive recycling industry, primarily comprised of family businesses, has not fully embraced marketing and social media.’
*Key Takeaways
The automotive recycling industry has traditionally overlooked the potential of social media marketing and storytelling due to its non-corporate nature and focus on environmental practices.
Many businesses in the industry, including both family-owned businesses and larger operations, do remarkable work from an environmental perspective but often neglect marketing and social media aspects.
The responsibility for social media and marketing fall on admin personnel or directors, who often have limited time and prioritize other aspects of their roles.
In order to measure the return on investment (ROI) of social media efforts, consistent and well-executed strategies are required.
Allocating time, resources, and expertise to social media marketing is crucial for success.
Businesses must embrace social media as a powerful tool for showcasing environmental initiatives.
Effective social media strategies can yield tangible results and drive growth in the automotive recycling industry.